Roberto Baldassari is President of Piepoli Institute Inc. and Professor of Market and Opinion research strategies in the course of Communication Sciences at the Faculty of Humanities by the University Roma3. In 2015 he was appointed Chairman of the Independent Evaluation Organism of the Chamber of Commerce of Rome. He awarded a PhD in Sciences of the Text, Literature, Visual Culture and Communication at the University of Siena. Since 2005 he is member of the European Permanent Observatory on Reading Researcher. From 2008 to 2015 he taught Journalism, Scripture, Linguistic and Communicative skills, Methodologies and Techniques of socio-cultural research studies at the University of Roma3. Since 2007 he is Director of Research for Piepoli Institute Inc. analyzing the main changes in the social behavior of Italians using methods and techniques of social research. Since 2007 he coaches, coordinates and directs crisis committees and problem solving groups for public and private clients. Since 2008 he presents results of public opinion research for the major national and international media, among them: Repubblica; SkyTG24; Mediaset; Rai; RadioRai; Il Sole 24 Ore Group; Rai International; Vizion Plus Television, Ansa, AdnKronos, Agi, Askanews. In recent years he has published more than a hundred studies and articles on specialized scientific magazines and national newspapers. Among the recent monographs: Journalism, Information and Communication (Marsilio 2014); The book market: Lazio Region (Scriptaweb, Naples 2011); The perfect title (Scriptaweb, Naples 2011); The Book Market (Scriptaweb, Naples 2009); Title, Text and Communication (Franco Angeli 2008). He edited with Professor Nicola Piepoli: Creative Dictionary (Scriptaweb, Naples 2011); Roma09 – The socio-economic impact of the World Swimming (Franco Angeli 2008); Mobility in Lazio Report 2008; Lazio Region: services for the citizen. 2009 report; “65+ – Analysis on condition of life after age 65”; Tourism: economic and employment impact of Rome and Province (Aton Editions, Rome 2008; 2009). Since 2008 he edits the “Yearbook of public opinion of the Italians” (Franco Angeli 2007; 2009; 2010; 2011 – Scriptaweb 2012, Aton Editions, 2013; 2014; 2015; 2016).